The Use of Digital B2B Marketing Channels Is Growing: Here’s Why

Far from it.

The traditional marketing efforts of print, broadcast, billboards and direct mail still have effectiveness in today’s marketing mix.

But there are several reasons why B2B companies need to shift their attention to digital B2B marketing channels.

1) Cost-Efficient

Compared to traditional advertising or field marketing efforts, you can get a bigger bang for your buck focusing on digital B2B marketing channels.

You can easily monitor your spend and adjust on the fly to help you get the most out of your B2B digital marketing at a higher exposure rate.

2) Trackable

Thanks to Google Analytics, you can track every click, every visit, every conversion, and every dollar spent.

This puts you in the driver’s seat to optimize your budget and campaigns for better ROI.

3) High Quality

The beauty of using digital marketing channels is it allows you to reach prospects who are already kicking your tires online.

Rather than banking on broad general awareness strategies to convert, put your money towards people actively looking for your services or products.

4) Quick Returns

If you’re looking to increase site traffic, MQLs and revenue quickly, digital marketing channels can help.

PPC campaigns, for example, can quickly be customized and optimized to hone in on potential customers and see data immediately for effectiveness.

It’s important to remember that any B2B marketing strategy shouldn’t have all eggs put into one channel.

You need to find the right mix of channels, usage, and budget for your strategy in order to hit those revenue goals we know you have.

In Conclusion

It can feel overwhelming with all of the channels at a B2B marketer’s disposal which ones to choose.

It really comes down to hitting the right audience with the right message and the right moment.

The hard part is testing and figuring out how to do that exactly.

At Valve+Meter, we understand how much pressure this can cause and help many B2B businesses find the right mix for success.

As a performance marketing agency, we build, test and maintain different strategies using a multitude of channels on a daily basis for our clients to ensure they generate as much recurring revenue as possible.

We use a unique testing strategy to uncover the campaigns that deliver the results that either meet or beat your cost per acquisition goals.