What Are B2B Marketing Channels?

We know B2B marketing refers to a market where businesses are the purchasers of goods and services from other businesses.

In order to attract interest in those goods and services, B2B marketers use a slew of channels to maximize returns.

Here is a list of the most common B2B marketing channels at your disposal heading into 2019:

• Conferences/Trade Shows
• Content marketing
• Direct mail
• Display/retargeting
• Email marketing
• Field marketing
• Outbound calling
• Paid search/PPC
• Partner marketing
• SEO
• Social media
• Traditional media
• Webinars
• Word-of-mouth/referrals

If you’re looking for lead generation strategies for each of these B2B marketing channels, we wrote a guide for that here.

But which channels are the best for generating leads?

B2B marketers are working with more budget than ever before, which means they have stronger revenue growth expectations.

Top-of-the-funnel metrics aren’t as important as they once were, and now the emphasis has shifted to revenue-based quotas and lead quality over lead quantity.

The pressure is on now for coming up with a revenue-driven marketing strategy that delivers.