The lawn care company has mastered the art of the marketing email and created innovative ways of connecting with customers. Digital marketing experts have taken notice.

Marketing to businesses may not always be the same as marketing to end consumers, but there’s one thing they have in common: people. Engaging people is always the strongest factor in a good marketing campaign, because people talk. They make choices. They...

Reality check: B2B social media is here to stay.

Ask a marketer or business owner what they’d like most in the world, and they’ll probably tell you “more customers.” What often comes after customers on a business’ wish list? More traffic to their site. There are many ways you can increase traffic on you...

Along with social media, video SEO is slowly rising in consumer importance and acceptance. Many businesses are looking into the various forms of marketing and forms of brand promotion through online social media.

The payments company is using transaction data to help merchants build targeted email campaigns.