The lawn care company has mastered the art of the marketing email and created innovative ways of connecting with customers. Digital marketing experts have taken notice.
How Miracle-Gro Mastered Digital Marketing
Two million people subscribe to the newsletter of Scott's Miracle-Gro, a lawn and garden care company with products ranging from fertilizer to insect control services.
To repeat, two million people subscribe to a newsletter about Miracle-Gro.
Indeed, the $3.4 billion Marysville, Ohio-based company has established itself as a leader in the digital marketing space by leveraging consumer data to create customized email content. Using customers' zip codes, for instance, Scott's can send personalized emails based on the weather issues that may affect their lawn in the coming seasons.
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