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Google has announced a new property to the job posting structured data and updated its editorial guidelines for job postings in Google Search. Google said “today we are announcing a new structured data property and new editorial content policy.”

Google has updated and added new guidelines for job postings in Google Search. The new guidelines are a new content policy that “include guidance around obstructive text and images, excessive and distractive ads, or content that doesn’t add any value to the job posting,” Google wrote. This includes that the job listings “should also follow basic grammar rules, such as proper capitalization.”

Why the change. Google said these new guidelines will help the search company “improve the quality of our results and develop new functionality within the product.”

October 1, 2021. Google said it will give job posters time to prepare for these new guideline changes. Google said these new guideliens go into effect on October 1, 2021.

Google advice. Google published these top tips for ways for you to improve job seeker trust, they include:

Google added a new direct apply property to the job posting structured data. This property gives websites an optional way to share if your job listing offers a direct apply experience right from Google Search.

Google defines a direct apply experience in terms of the actions that are required from the user to apply to the job. This means that a user is offered a short and simple application process on your page without unnecessary intermediate steps. If the user has to click apply, complete an application form, sign in or log in more than once in the application journey, it means that you aren’t offering a direct apply experience.

Here is a graphic that illustrates the methods for direct apply:

Google noted “since we are still developing how we are using this information, you may not see any appearance or effect in Google Search right away.”

Why we care. If you offer job listings on your web site, you will want to make sure you comply with the new guidelines and that your job listings are in accordance with the spirit of those guidelines. The policies will be forced starting October 1st.

And the direct apply feature might help you capture more job applications quicker and from more trusted job seekers, so give it a try.

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